Honest writing on the actual mechanics of shipping software faster — what to build, what to skip, and what AI builders like Marcus change about the math.
Founders
The cheapest experiment that still answers the real question. A working framework with five tests, a budget, and a falsifiable result by week two.
12 min readDecisions
A line-item comparison with engineering salaries, infra, third-party tools, and the opportunity cost of waiting. When AI builders win, when they don't.
14 min readProduct managers
A step-by-step process for turning a one-page spec into a clickable, testable, hosted prototype — and using it as the actual brief for engineering.
10 min readOperations
A checklist for when ops should stop waiting on engineering and ship the tool themselves — and when handing it back to the platform team is correct.
11 min readFounders
An honest stack for the first revenue cohort: domain, payments, email, analytics, support, hosting. What to use, what to skip, what costs less than it looks.
15 min readDecisions
The decision tree that saves you from a six-month wasted bet. Eight criteria to score against — and the buying versus building math nobody publishes honestly.
13 min readBuilding with Marcus while reading them is the actual point.
Open Marcus →