Short essays on what we're building, what we're learning from customers, and what's changing in the AI-builder space. Published when there's something worth saying — never on a content-marketing cadence.
Customer story · 2026-04-22
How a Tallinn plumber went from a one-paragraph description to a live booking site with a phone-call CTA, three priced services, and €1,400 in scheduled jobs in seven days.
8 min readPricing · 2026-04-15
Why we charge per project, not per seat. The cost stack behind every Marcus build. How we keep the unit economics honest as we scale.
9 min readEngineering · 2026-04-08
The four prompt patterns that always work, the three that always confuse the model, and the design tokens that quietly improved every output by 15%.
12 min readProduct · 2026-04-01
Templates make the marketing easier and the product worse. Here's why we removed the template picker after three weeks and what we replaced it with.
7 min readFounder note · 2026-03-25
Marcus shipped twice before it actually shipped. The first launch had no backend. The second had no point of view. The third — this one — has both.
11 min readEngineering · 2026-03-18
We had two outages in March. Here's what broke, what we did, what we changed, and what the next thing to break probably is. Real postmortems, no spin.
6 min readOne post when there's one to send. No newsletter for newsletter's sake.
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